ALL’N — DEBUT SINGLE BRANDING
WE UP
An artist branding project for K-pop solo artist ALL’N’s debut single, “WE UP.”
date
2026
ROLE
Brand Identity / 3D Motion / SNS Promotion
Team
14 Designer
TOOLS
Ai / Ae / Pr / Ps / Blender
01 / OvErview
WE UP
An industry-academic collaboration project focused on artist branding and content creation for K-pop solo artist ALL’N’s debut single, “WE UP.” Through meetings and communication with the artist, we defined the musical direction and brand identity, then developed a cohesive visual identity based on these insights. The project was further expanded into 3D motion content and social media promotions, creating a range of assets designed for use in the artist’s actual release campaign.
02 / CONCEPT
Wayfinder
#TRAVERLER # GUIDE # MESSENGER
Defined as a “Wayfinder,” the artist represents a figure forging a new musical path through violin performance and global experiences. Inspired by Hermes, the guide and messenger of Greek mythology, the concept expresses ALL’N’s identity as an artist who bridges the worlds of violin and K-pop.
03 / 3D MOTION
LOGO MOTION
The forms and movements of the objects were designed to follow the violin’s sound, with the sequence carefully composed to naturally reveal the visual identity of “WE UP.”
OFFICIAL VISUALIZER
We designed the video around cinematic cutscenes to bring together the elegance of classical music and the dynamic energy of K-pop.
04 / PROMOTION
Transforming the artist’s identity into a promotional strategy
We analyzed ALL’N’s existing brand identity and identified the artist’s global experiences, fearless attitude, and sincere character as key assets. These insights were reinterpreted into three strategic directions, translating the artist’s experiences and values into compelling promotional points.
ALBUM COMPONENT
Planned and produced short-form content that showcased the album’s components at a glance, aligned with its release and promotional schedule. The content was designed to deliver information quickly through intuitive visuals, spark interest in the album, and naturally lead audiences to pre-orders.
PROCESS / IMAGE